With the Internet, its easy to find reviews for anything, whether it’s a hair dresser or a car mechanic. At Cash Express, we know that customers want to get the best bang for their buck. We also know that many people rely on online reviews to decide whether or not they’ll patronize a particular business. While reviews can often be helpful, it’s easy to have your opinion swayed by negative reviews that might not necessarily be accurate. 

    According to research, it’s estimated that around 82% of people read online reviews to help them make a decision about purchasing a particular product or service. Most people read reviews because they believe they are accurate and truthful. Unfortunately, negative reviews can have a powerful hold on many people when they shouldn’t. The question, then, is: How do we know if a review is accurate?

     The truth is, we don’t really know if a review is accurate. In this day and age, it’s possible for someone to leave a negative review on just about anything. A quick Google search, even on a famous destination resort, will land you on a review page that often has less than glowing comments. 

    Remember that reviews are often circumstantial. Experiences with a product or service might differ depending on who the person is leaving the review. In addition, people can leave reviews when they are in less than pleasant moods. This will always have an effect on their rating. Because people have such differing opinions, you’ll be hard-pressed finding a particular product, destination or service that has only positive, 5-star reviews. That being said, it is wise to read user-reviews with a grain of salt and proceed with caution when making your decision. 

    The good news is that there are usually more positive reviews than negative reviews. Yet because there are fewer negative reviews, these become more valuable to the reader or potential buyer. Negative reviews also provide people with a sense of security because they indicate what might go wrong with a particular item. For example, a pair of shoes might receive a negative review if they didn’t cushion the buyer’s feet as expected. 

    Keep in mind that many 5-star reviews are also fake. If you’re going to put all of your trust in the comments from reviews, then it’s wise to take a good look at both the negative as well as the positive ones. It’s always a good idea to check out multiple reviews from the same user to see if that person leaves balanced reviews as opposed to many negative ones.

    Have you ever wondered about the process pawn shops use to determine how much they pay out for gold? It’s not a whimsical decision process. In fact, a good pawn shop owner is well-informed about how much gold is worth and he or she knows how much the pay-out should be, too. At Cash Express, we want all of our customers to feel informed about the gold-buying process so we work hard to deliver excellent results.

    To get the most for your gold at pawn shop, there are a few pointers to keep in mind. First off, anyone looking to sell their gold should be sure to take it to a reputable pawn shop like Cash Express. When you deal with experienced gold buyers like the ones at Cash Express, you eliminate any uncertainty about your transaction. Our buyers will always work to assure you receive the highest possible price for your gold. 

    Gold is assessed for its purity before any sale is ever made. This is how buyers determine its value. Gold can range anywhere from 8 karats to 24 karats and a professional gold buyer will be able to identify exactly what your gold is. Regardless of purity level, the buyers at Cash Express will always ensure you receive top dollar for the gold you aim to sell.

    Looking for immediate cash? The gold buyers at Cash Express will always try to make you an offer on the spot. If you’d prefer having more time to think about the offer, then that’s fine, too. A good pawn shop only employs people who know how to make their customers feel welcome and informed, not pressured. 

    If you have gold that you want assessed, then stop in to Cash Express and let one of our talented associates help you make an informed selling decision. We will always provide you with the most accurate information so you can walk away a satisfied customer.